AI in Online Marketing: Content, Visibility & Ads

IS THIS TRAINING RELEVANT FOR YOU?

This course is designed for marketing professionals, content creators, social media managers, and communications specialists - for anyone in their daily work dealing with content creation, online marketing, or digital communication, from entry-level to experienced leadership.

Training Language: English
Maximum Participants: 14

WHAT YOU CAN EXPECT FROM THIS TRAINING

In two hours, you'll get a practical overview of how AI can genuinely improve your daily marketing work - and what you can put into practice right away. We'll work live with real tools: you'll see how blog posts and SEO copy come together in minutes, how you can generate professional images and video content with AI, and how to optimize your Google Ads campaigns more effectively. You'll also learn how to make your brand and company visible in AI searches like ChatGPT and Perplexity - because if you're not showing up there, you're already losing reach today. No theoretical knowledge - just directly applicable strategies, prompts, and tools for your very next workday.

FRAMEWORKS AND EXERCISES

• Generative AI in practice: Create text, images, and videos with AI - from the first idea to the finished, publishable content.
• AI visibility test: Check live whether your own company appears as a relevant provider in ChatGPT and Perplexity.
• Google Ads AI features: Why Google's own AI is making many agencies and freelancers redundant - and how to use it directly.

SKILLS YOU WILL LEARN

• AI-powered content production: Create marketing copy, images, and videos in a fraction of the previous time.
• Visibility in AI search: Make your brand visible not just on Google, but also in ChatGPT and Perplexity.
• Google Ads with AI: Use AI Max and Ads Advisor for smarter campaign optimization and lower media costs.

CERTIFIED

  After completing this training, you will receive an official Lotaro certificate to recognize your achievement.